Audience

DEMOGRAPHIC PROFILE

Average age 43
Average Income $84,649
Males 25 – 54 5.0 MM
Females 25 – 54 10.1 MM
COMMUNITY/HOME TARGET AUDIENCE (000) % REACH
Haven Home 28,284 11.2
Hearst Home & Family Network 31,105 21.1
HGTV.COM 15,589 6.2
HOUZZ.COM 8,627 3.4
COUNTRYLIVING.COM 7,986 3.1
DIYNETWORK.COM 5,929 2.3
APARTMENTTHERAPY.COM 4,872 1.9
DOITYOURSELF.COM 5,958 2.4
THISOLDHOUSE.COM 2,606 1.0

SOURCE: COMSCOREKEY MEASURES, NOVEMBER 2016 (MULTI-PLATFORM); COMSCORE DEMOGRAPHIC PROFILE, NOVEMBER 2016 (MULTI-PLATFORM); COMSCORE, NOVEMBER 2016
(MULTI-PLATFORM); COMPETITIVE DUPLICATION – HGTV.COM, HOUZZ.COM, DIYNETWORK.COM, DOITYOURSELF.COM, LONNY.COM, THISOLDHOUSE.COM, COUNTRYLIVING.COM, APARTMENTTHERAPY.COM