Audience

DEMOGRAPHIC PROFILE

Average age 43
Average Income $90,966
Males 25 – 54 7.5 MM
Females 25 – 54 8.2 MM
COMMUNITY/HOME TARGET AUDIENCE (000) % REACH
Haven Home 27,371 10.6
Hearst Home & Family Network 31,105 21.1
HGTV.COM 12,085 4.7
HOUZZ.COM 8,821 3.4
COUNTRYLIVING.COM 7,986 3.1
DIYNETWORK.COM 5,929 2.3
APARTMENTTHERAPY.COM 4,606 1.8
DOITYOURSELF.COM 4,569 1.8
THISOLDHOUSE.COM 2,181 0.8

SOURCE: COMSCOREKEY MEASURES, NOVEMBER 2016 (MULTI-PLATFORM); COMSCORE DEMOGRAPHIC PROFILE, NOVEMBER 2016 (MULTI-PLATFORM); COMSCORE, NOVEMBER 2016
(MULTI-PLATFORM); COMPETITIVE DUPLICATION – HGTV.COM, HOUZZ.COM, DIYNETWORK.COM, DOITYOURSELF.COM, LONNY.COM, THISOLDHOUSE.COM, COUNTRYLIVING.COM, APARTMENTTHERAPY.COM